Jolene Sopalski 

Integrated Marketing Specialist at Multiple Companies

August 2013-Present 

 

I work with companies world wide to develop strategic marketing plans,implement said plans, and maximize your return on investment. My experience includes social media marketing on platforms such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Google+. Custom consulting options are available based on the scope, scale, and complexity of your organization. 10 to 15 hours per week available as of January 2014. New contracts accepted as a first come first serve basis. Contact me today!

 

Maysonet Enterprises, LLC

Executive Marketing & Training Specialist

August 2012-August 2013

 

In this position I was responsible for the marketing of 2000 units and training of 50 plus employees. My position required that I created marketing strategies for each property, identify and analyze market conditions to adjust pricing or marketing strategies as needed, analyze property demographics and market to determine brand identity, use media sources that maximize online marketing and ROI, maintain online reputation of all properties and develop new business strategies to bring on new clients. In addition to my marketing position I also developed, initiated and monitor employee training that included online and personal on site training.
 

Property Manager

December 2011-August 2012

 

Oversaw a multimillion dollar renovation of both the exterior and interior of the property to include meeting daily with contractors, vendors, identifying any potential problems in production that need to be brought to my direct supervisors’ attention. Supervised a team of four (3 maintenance and one leasing agent) which included daily training from customer service to preventative maintenance. Created an aggressive marketing campaign to reposition the property and increase to the physical occupancy but the economic occupancy. Worked one on one with our corporate office to decrease cost of operating expenses and to keep the renovation cost per unit within the budget so that the property would turn a profit. Created a Resident Retention Program to not only retain our current residents but influence our future residents to lease with us.

 

 

Cornerstone Residential 

Assistant Community Manager

​March 2011-December 2011

 

Community Manager right hand that was responsible for lowering a $150K delinquency among residents by aggressively collecting the past due monies. I was able to team up with Regions Bank and host monthly financial classes for those on the delinquency report. In addition to this discovered $21K was stolen from the previous Assistant Manager and worked one on one with the Community Manager to clean up the debt. Through the Financial program and recovering the $21K we were able to collect on 99.65% of rent by August. In addition I assisted the Community Manager with the program report, weekly corporate reports, walked make ready apartments, approved files for move in and insured that all leasing agents maintain the company guidelines. Assist the Community Manager with resident retention, direct outreach marketing & training of leasing team.

 

Finlay Management

Assistant Community Manager

October 2010-March 2011

 

Created and initiated a marketing plan to increase occupancy at the property. Re-certified current residents according to the LIHTC guidelines. Created a monthly property newsletter to stay within the guidelines established by the company. In charge of submitting invoices to the property management software. Conducting Training Classes On Marketing to a team of 6 leasing agents and owner of company. Increased Occupancy by 10% in first 60 days of employment. Decreased Delinquency by 10% within first three months. 

 

WRH Realty Services

Leasing Specialist 

February 2008-October 2010

 

As a leasing agent my main responsibility was to lease apartments and retain residents. In addition to leasing I also performed daily outreach marketing by building business relationships and utilizing free online posting sites to generate leads. Promoted to Leasing Specialist Floater/Mentor for Region within a year of employment. As a LSFM I was to assist properties that had market rate rents, PBV, Public Housing & LIHTC with their leasing, training of new leasing agents, marketing, resident retention and renewals in accordance to the LIHTC guidelines. To assist with this I created a Leasing How to Guide Book for all established and new leasing agents to utilize.